Start Your Engines: Ultra-Fast Account Opening and Linking with Max

Account opening and linking is racecar-fast.

Get your stopwatch: the race to intelligent cash management just accelerated.

Max and UFB Direct, an online-banking brand of BofI Federal Bank, have just launched the industry’s fastest account-opening and linking process. It now takes just minutes to open a new Max-linked UFB Direct online savings account.

How is this possible? In partnership with BofI, Max developed new technology that allows the process to go much faster than the usual procedures for opening an account at an online bank.

What this means for Max members: it’s now possible to visit the Max website, apply for a new UFB Direct account, link it to Max, and start optimizing your cash all within minutes.

Financial advisors who use Max can also help their clients open UFB Direct accounts right on the Max site. The new, streamlined linking process means it’s faster than ever to start earning more on cash, FDIC-insured.

We’ve heard from financial advisors that they would like to add clients to the Max platform as quickly and with as little friction as possible. That’s why we made it possible to pre-onboard clients with one click from advisors’ CRM systems. Now, with rapid account opening and linking, clients can get a savings account set up quickly and can start their first optimization right away.

Why does speed matter? Because every moment counts — not just because time is valuable, but also because the power of cash optimization can start working sooner.

Learn more about Max’s intelligent cash management services for individuals, financial advisors, and businesses, nonprofits, and institutions, or contact us with questions: member.services@maxmyinterest.com.

 

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Why Partnerships Are The Right Path for Banks and FinTech

Max members can now use our streamlined account-opening process to open a UFB Direct account in less than two minutes without trial deposits.

This will be the year that banks and fintech companies work together to solve customers’ problems in new ways, industry-watchers predict.

“In 2017, there will be a widening of the gulf between banks that are building meaningful partnerships with FinTech firms and those that think that they are because they have a couple of tech vendors and a procurement department,” JP Nicols, managing director of Fintech Forge and chairman of Next Money U.S, told bank innovation consultant Jim Marous. Financial-industry conferences, including the recent LendIt conference in New York City, have echoed with the same sentiment over the past few months: the banks that successfully tie up with fintech companies will pull ahead of those who don’t.

At Max, we’re proud to be part of this trend. Today, we announced a partnership with BofI Federal Bank, one of the pioneers of online banking, to add their UFB Direct brand to the Max platform.

Through a direct API integration and our patent-pending approach to account opening and linking, we’ve made it possible for clients to open new online savings accounts in less than two minutes, without the need for clients to leave the Max website or complete a cumbersome trial-deposit verification process. UFB Direct is also offering a preferred rate to Max members, who tend to hold balances that are many times larger than typical online bank customers.

Why would a bank partner with Max? Because this integration allows BofI to streamline customer acquisition without the need to spend money on advertising or referral fees, which in turn means they can operate more efficiently than their peers while delivering even higher yields to depositors. UFB Direct will get new customers — Max members — who are savvy about maintaining full FDIC insurance coverage and earning more interest on their cash, and who understand the benefits of online banking.

With the UFB partnership, all Max members will have the ability to link an additional online bank to their Max accounts, increasing the amount of FDIC coverage they can receive.

We believe this partnership represents a true win-win-win opportunity for BofI, for Max, and for our members — and is illustrative of the type of bank-FinTech partnership of which we expect to see more in 2017.

Learn more about Max and how it helps individuals earn more on their cash, FDIC-insured at MaxMyInterest.com.

Or find out how Max helps financial advisors and their clients to optimize cash by visiting MaxForAdvisors.com.

Banks seeking more information about the potential to partner with Max can contact us at info@maxmyinterest.com.

 

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Cash = Happiness, Science Finds

This may be the insight that explains everything: people are happier the larger their bank balance grows.

Everyone knows that money can’t buy you love. But cash can buy you happiness, apparently — as long as you don’t spend it. That’s the conclusion of a recent academic paper, “How your bank balance buys happiness: The importance of ‘cash on hand’ to life satisfaction,” by researchers Peter M. Ruberton, Joe Gladstone, and Sonja Lyubomirsky.

Accumulating assets has long been a bulwark against unhappiness. But this study, which looked at UK bank customers, reveals that your ATM receipt can be a better predictor of satisfaction than an overall portfolio statement or your total net worth.

“We find a very interesting effect: that the amount of money you have in your bank account right now is a better predictor of happiness than your aggregate wealth,” Mr. Gladstone told The Wall Street Journal.

The study doesn’t determine why exactly cash makes us happy. But liquidity can confer many advantages: peace of mind, insurance against emergencies, or an ability to pounce on opportunities when they become available.

At Max, our members tell us that they hold onto cash for a myriad of reasons: for dry powder, to snap up assets when their prices drop; for specific future purchases; or for capital calls.

Because Max automatically optimizes members’ cash, keeping it under the FDIC limits and making sure it’s earning the highest possible yield, our members don’t have to worry about whether their cash is safe. They can rest easy knowing that their cash is earning among the highest yields possible, while focusing on the happiness they feel when they look at their Max statement.

To learn more about Max and how it helps optimize yield and FDIC insurance for cash, visit maxmyinterest.com for individuals or maxforadvisors.com for financial advisors.

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What’s Better for Clients Than Money Markets? Max.

This week, Max is at the T3 conference in Orange County, Ca., which is spurring us to think about financial advisors and how we can help them best serve their clients.

As financial advisors think about where to put their clients’ cash, many head automatically toward money market funds. But in today’s regulatory environment, where money market funds pay ultra-low rates and can force investors to pay redemption penalties in times of market turmoil, they may no longer be the best choice.

There is a better solution for cash held in brokerage or bank accounts. It’s called Max.  

Some statistics about cash: high-net-worth households in the U.S. are currently holding 23.7% of their assets in cash. That works out to a staggering $3.5 trillion, just among the top 4% of the U.S. population.

Most of this cash is being kept in the wrong place. In money market funds, it is under-earning its potential and it’s not insured.

Clients hold cash for a host of reasons, including as a reserve for a future real estate purchase, private equity capital call, or other asset buy. A recent U.S. Trust survey showed that a majority of clients were holding cash on the sidelines to serve as “dry powder” to capitalize on market opportunities. That’s the same reason why Warren Buffett has said he likes cash so much.

Most financial advisors think that clients aren’t holding much cash because what they see is the cash allocation within the client’s investment portfolio. The reality is that there’s a lot more cash sitting on the sidelines, out of view of the advisor. Most high net worth investors maintain multiple advisory relationships at several institutions. Advisors’ wallet share is only what clients choose to bring to them.

Where is this cash being held? Up until this point, the default for many financial advisors was to keep client cash in a money market fund. This is no longer best practice, especially in a fiduciary environment. It’s difficult to justify offering your clients less of a yield on uninsured cash when there’s a solution that allows them to earn more and stay FDIC-insured.

After the 2008 financial crisis, the SEC imposed new rules on money market funds, rendering them no longer a true cash equivalent. Under the new regulations, retail-held prime funds are subject to redemption gates of up to 10 days and redemption penalties of 1-2% in periods of financial stress. This means that your clients may not be able to access their funds when they need them most. At the same time, yields on money markets are still relatively low, and these funds are not insured.

How can Max solve these problems? Max offers a tool that lets advisors bring more cash into view, help clients earn more on that cash, and help ensure that cash is fully insured. We’ve created a better solution for cash, offering liquidity, higher yield, and greater FDIC insurance. Max doesn’t take custody of clients’ funds. Their cash stays in the client’s own name, while our software acts as a sort of air traffic control system, telling the banks to move funds among the client’s own accounts whenever it’s advantageous to do so to get better rates. In this manner, clients continuously earn the highest yield possible within the FDIC limits. That means Max members can keep up to $5 million per couple insured, and we have a partner solution that can deliver up to $50 million of FDIC coverage per tax ID for business accounts or complex trusts.

Now that money markets are considerably less attractive, isn’t it time to find a better way to manage cash? Learn more about Max at MaxForAdvisors.com.

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3 Ways to Maximize Your Company’s Cash

Cash should be working its hardest for you. That’s especially important for corporate, foundation, and nonprofit cash. This money has to be kept safe — it’s needed for payroll, ongoing expenses, or acquisitions — so it can’t be invested in risky securities. In today’s low-rate environment, it can be tough to find a safe place to keep cash that allows it to earn interest.

Here are three ways treasurers can maximize both safety and yield.

  • Online savings accounts

Some online banks offer commercial accounts that yield more than what your brick-and-mortar bank pays. Be aware of FDIC insurance; choose a bank that is part of this government guarantee program, and make sure to keep your company’s account below the $250,000 limit.

While you won’t have a branch, online savings accounts make it simple to move money to and from your company’s regular checking account using ACH (likely the same way your company handles direct deposit for payroll). You can also arrange wire transfers if you need the money to move the same day.

  • CDs

A certificate of deposit, which pays a fixed return that’s usually higher the longer the term of the CD, is a safe place to keep your corporate cash — as long as it’s FDIC-insured. The drawback of a CD is that your money is typically locked up until the end of the term, and you may have to pay a fee to retrieve it early. This makes CD a less attractive option for businesses that need access to their cash.

  • Max for Business

We think companies should be able to earn a higher yield on their cash, FDIC-insured, just as individuals can by using Max. That’s why we’ve partnered with the American Deposit Management Co. to offer high-yield, FDIC-insured accounts to commercial, institutional, nonprofit, and trust customers. Through Max, ADM offers a preferred yield of 0.75% on balances up to $5 million, and a competitive yield on balances up to $50 million, all FDIC-insured. ADM clients include top U.S. corporations, municipalities, universities, public funds, non-profits and trusts.

Learn more about Max for Business or contact member.services@maxmyinterest.com.

 

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How to Earn More on Your Bonus with Max

Bonus season: It’s time to jet away.

It’s almost bonus season, which means it’s time to think about what you’ll do with the money you earn — and how you’ll get that money to work harder for you. In today’s rising-interest-rate environment, your bonus can earn more before you spend it. 

Where should bonus checks go? Researchers have found that it’s experiences that make people happy, not objects. Spending money on vacations, theater tickets, parties, and memorable dinners out can lead to more happiness than big-ticket purchases like cars, jewelry, or clothes. Some people also find happiness at the nexus of things and experiences, for instance with summer homes, which are both an asset purchase and a venue to get family and friends together.

Investing for the long term is also smart. A bonus is a good way to pre-fund a higher-education 529 account for college-bound children or grandchildren, for instance. Tax rules allow you to contribute 5 years’ worth of your allowable contribution at once; check the IRS website for details. Or set aside an amount you’d like to put into equities or fixed income investments, and use dollar-cost averaging to buy a small amount each week or month. This method allows you to you get the best average price for the whole investment.

Many choose to keep their bonus mostly in cash, either to wait for an investment opportunity to become available — if the market falls, for instance — or because they’re anticipating an expense in the future, like a tuition bill or a private-equity fund capital call. Some firms also have regulatory or compliance rules around what investments employees can buy, leading many professionals, like attorneys and traders, to keep their bonuses in savings accounts.

While that money is in the bank, it’s only smart to make sure it’s earning the most interest possible. Many investors may not realize it’s possible for a bonus check to earn more than 1% in interest in FDIC-insured savings accounts — ten times the national average.

At Max, the focus is on helping individuals and their financial advisors earn more on cash within their portfolios, while keeping within federal deposit-insurance limits for safety. Letting your bonus grow with interest means more money to spend later when you decide what to do with it. Learn how.

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Rates Rise; Max Members Cheer

Fed Chairwoman Janet Yellen speaks at a press conference to announce the central bank's rate increase on December 14, 2016. Photo credit: Federal Reserve via Flickr.

Fed Chairwoman Janet Yellen speaks at a press conference to announce the central bank’s rate increase on December 14, 2016. Photo credit: Federal Reserve via Flickr.

Since the Federal Reserve last raised interest rates in December 2015, investors have been waiting for the central bank’s next move. Now Chairwoman Janet Yellen and her board have done what the market expected and raised rates by 25 basis points (0.25%).

Analysts expect that this will be the start of a period of increased rate volatility. In 2017, the market anticipates three to four more rate hikes, as the Fed climbs out of the near-zero rate trough that accompanied years of quantitative-easing after the 2008 global financial crisis.

Rising rates are a conundrum for investors. They bring the promise of more interest earned on new or floating-rate debt, but they also mean that investors now have to make sure their investments are earning the best rates.

Bank deposits will likely move higher now that the Fed’s rates are increasing. Investors who keep cash in the bank or in brokerage accounts should monitor their financial institutions’ rate moves to be certain their money is earning the most advantageous rate.

That’s not a problem for Max members. Max automatically reallocates cash to a member’s highest-yielding online savings accounts. Members don’t have to think about which of their banks is paying more in interest, or about whether they’ve exceeded the FDIC deposit-insurance limit on their bank deposits.

As the Fed continues to raise rates, it’s likely that the spread between the interest rates paid by brick-and-mortar banks — practically zero — and online banks will widen. Online banks, which have a lower cost structure because they don’t have branches, are likely raise their rates on savings accounts more rapidly. This also means that Max members will benefit, since Max works by optimizing members’ cash balances across online savings accounts.

In a rising interest rate environment, Max can help investors to stay current with the highest rates they can earn on their cash. Currently, Max members are earning .70% to .90% more than the national average.

We also work with financial advisors to help their clients earn more on cash in bank or brokerage accounts.

To learn more about how Max can help you, visit MaxMyInterest or MaxForAdvisors.com.

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Money Market Funds: How New Rules Affect Cash

Max solves the liquidity problem that money market funds suffer under new rules taking effect in October 2016.

Max solves the liquidity problem that money market funds suffer under new rules taking effect in October 2016. CEO Gary Zimmerman explains in this video.

Money market funds once were considered equivalent to cash. No longer. Under new rules that take effect October 14, 2016, money market funds may not be liquid in periods of market stress, meaning you may not be able to access your cash when you need it most. These changes will also affect how investors and their financial advisors think about money market funds in their portfolios.

The advantage of a money market fund was that shares of these funds behaved like cash. Their value held steady at one dollar per share and investors could buy and sell them at any point. Money market funds were viewed as a safe place to park cash, while earning slightly higher returns than a bank account.

The 2008 global financial crisis showed that these funds may not always be safe. When the Reserve Primary fund “broke the buck,” watching its shares dip below $1 for the first time, it sparked investors’ fears that their cash held in money market funds might not retain its value. The funds weren’t really cash after all.

In July 2014, regulators instituted new rules that are scheduled to take effect next month. These regulations alter how money market funds trade. Now, institutional money market funds — the shares of which are held by pension funds and other large institutions — must let their share price fluctuate according to the market, as all other mutual funds do. That means the shares may not always be worth $1.00. (Retail funds, owned by individual investors, will continue to have a mandated $1 share price.)

The main effect of the new rules on individuals will be to allow money market funds to limit investor redemptions in the event of extreme market volatility, and to impose fees on redemptions in such cases. Investors who wish to sell their shares when the markets are turbulent may not be able to do so, as these funds can impose gates on redemption for 10 days.  Investors may also have to pay a fee to redeem their shares too.

If it costs extra to get your money back, and the funds can wait 10 days to return your cash to you, is a money market fund still the same as cash? Many investors and their financial advisors don’t think so. They are increasingly looking at higher-yielding, FDIC-insured savings accounts at online banks as a place to put cash to keep it safe and fully liquid.

Max can solve this problem. As an intelligent cash management service, Max automatically allocates investors’ cash between their existing checking or brokerage account and a portfolio of higher-yielding FDIC-insured savings accounts at the nation’s leading online banks. Most Max clients are earning more than 1.00% on their cash, with full FDIC insurance of up to $1.25 million per individual or $5 million per couple. By contrast, many bank or brokerage accounts pay only 0.01% or 0.02%.

Max is not a bank, nor does it provide financial advice.  Max is a technology-driven tool that automatically  helps clients spread their cash among higher-yielding online savings that they hold in their own name. Clients retain direct access to their funds, maintain their relationship with their primary checking-account bank or brokerage firm, and can continue to use all bank services like notaries and tellers. And, unlike money market funds under the new regulations, there are no gates to redemption, and no extra fees to withdraw money.

In addition to delivering a higher-yielding solution to clients, financial advisors can bring more cash into view, fostering more holistic asset allocation discussions and growing AUM.

Learn more about the Max Advisor Dashboard and how to get started with Max by visiting MaxForAdvisors.com. Or contact advisors@maxmyinterest.com with questions.

 

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Questions Clients Ask Advisors About Max

High net worth households currently have 23.7% of their holdings in cash.

High net worth households currently have 23.7% of their holdings in cash.

When clients hear that they could earn more on their cash without sacrificing liquidity or giving up FDIC insurance, they are often surprised. Aren’t banks paying almost 0% in interest now?

It’s a conversation we hear frequently at Max, where we are working to help financial advisors and their clients maximize the interest they earn on cash in the bank.

Max is an intelligent cash management service that automatically allocates clients’ cash between their existing checking or brokerage account and a portfolio of higher-yielding FDIC-insured savings accounts at the nation’s leading online banks. Most Max clients are earning more than 1.00%.

Clients, and advisors, frequently have questions about how Max can accomplish this goal. Here are some real-life comments they’ve made:

 

“Please look into this opportunity to earn more interest on cash.”

“[Your financial-advisory firm] is behind the times. You guys need to establish a relationship with Max so I can earn better interest on cash.”

“Have you heard anything about this outfit? I read about them in The Economist. They claim to move funds between bank accounts to optimize interest rates. The advertising implies that they can get around 1% versus whatever bank you have is paying.”

“Any chance [your financial-advisory firm] would offer this?”

“I saw a reference to this website in the WSJ and found it to be pretty interesting. Please take a look and we can discuss when you come to Boca.”

 

The reason clients are curious about Max is that the average savings account in the U.S. pays 0.11%, with many bank or brokerage accounts paying only 0.01% or 0.02%. That means Max members are earning about 10 times as much on cash as the average, and considerably more that they earn in a brokerage account.

How does Max help clients earn more on cash? Online banks are more efficient than brick-and-mortar banks. Without retail branches, their lower cost structure allows them to pass along more yield to clients who deposit cash with them. And by optimizing clients’ cash across several online banks, Max helps keep cash within the FDIC deposit-guarantee limits.

For financial advisors, offering Max to clients has the effect of bringing held-away cash into view. Over time, clients migrate cash towards Max, where they can grant their financial advisor read-only access to their balances through the Max Advisor Dashboard (a free service for financial advisors.) With the ability to see the cash that clients are holding, advisors can spark a new conversation about portfolio allocation, and often nudge some of this cash into higher-beta asset classes.

Max is not a bank, nor does it provide financial advice.  Max is a technology-driven tool that automatically optimizes a client’s cash balances among accounts at online banks held in the client’s own name. Clients retain direct access to their funds, maintain their relationship with their primary checking-account bank (or custodial account at Fidelity or Schwab), and can continue to use all bank services like notaries and tellers.

Learn more about the Max Advisor Dashboard and how to invite clients to Max by visiting MaxForAdvisors.com. Or contact advisors@maxmyinterest.com with questions.

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Keep Your Bank, Max Your Cash

With Max, earn more on your cash while keeping your existing checking account, or using a brokerage account.

You’d like your cash to earn more — but you don’t want to switch banks.

Enter Max, an intelligent cash management service for intelligent investors. It offers a way to see all your cash at once, while earning you higher yield and obtaining broader FDIC insurance coverage. Max even simplifies tax season, delivering all 1099-INT statements by email in a single password-protected PDF.

Max works with your existing checking account — unless you’d rather open a new checking account or use your brokerage account. Here’s how:

 

Transactional Checking Account

Most investors have a checking account at a bank that they use to pay bills, accept direct deposit of their paychecks or partnership distributions, and manage their household finances. Many Max members link this checking account to Max, because they value Max’s automated optimization that restores their checking account to their pre-set target balance each month..  For example, if you tell Max that you wish to keep $30,000 in checking, but Max finds only $22,000 at the time of your monthly optimization, it will pull $8,000 from savings to bring you back to your target balance of $30,000.  Similarly, if Max finds excess cash sitting in your checking account, it will automatically be swept to your online savings accounts, where it can earn more. We typically advise that clients set their target checking account balance to be slightly higher than their monthly working capital needs, to ensure an ample cash cushion.

 

Separate Checking Account

Some Max members elect to open a new checking account reserved specifically for Max. They move into this account any funds they wish to optimize, link their online savings accounts, and start optimizing. Often they set a low target balance on this checking account, since they don’t plan to use it for any purpose aside from Max.

This setup functions much like a separately managed account, allowing members to cordon off a specific amount of cash to be optimized, separate from the other cash in their portfolios, and not impacted by their daily transactional activity. They can view and manage this cash from the Max dashboard, and when they need to access this cash, they can move it back to the checking account using Max’s Intelligent Funds TransferSM feature, or wire it elsewhere directly from their online bank accounts. It’s easy to open a new checking account online, without visiting a bank branch.

 

Brokerage Account

Many people keep a significant portion of their cash in their brokerage account. Max supports bank and cash management accounts at brokerage houses including Charles Schwab Bank and Fidelity. This strategy takes full advantage of Max to garner additional FDIC coverage and higher interest rates on the cash that’s not currently invested. Most brokerage accounts pay less than 0.1% on your deposits, while the Max average is 1.00%. Historically, investors who chose to maintain cash as dry powder, on hand to deploy when market opportunities presented themselves, typically lost out on the ability to earn interest on these funds. With Max, that’s no longer a problem. You can earn dramatically more while keeping your cash liquid and easily accessible, within reach when it’s time to trade.  Since the average HNW investor is holding 23.7% of his or her portfolio in cash, picking up an extra 0.90% of interest income on cash is equivalent to earning an extra 0.21% across your entire portfolio.

Learn more about setting up your Max account or read our one-page setup guide. Have questions? Ask Max Member Services at member.services@maxmyinterest.com.

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