There’s a way to do things, and then there’s the better way. Here at Max, we believe in optimizing everything, as I’ve written before. To explore more ways we can all get the most out of our lives, I’ve teamed up with Wallaby Financial CEO and co-founder Matthew Goldman to propose a panel for the 2015 SXSW tech conference in Austin, TX. On this panel, Matthew and I will discuss our favorite hacks for life optimization (including apps like Uber, HotelTonight, and Seat Guru). In conversation with the audience, we plan to talk about why optimization is important, how our companies design products for optimal effect, and what industries are ripe for optimization next, after credit cards and bank deposits.

Matthew and I are both passionate about this concept, and we run our own lives this way. Like many Max members, I take care to use only credit cards that allow me to maximize rewards points. Not to do so would be foolish, like leaving money on the table.

We’re excited to present this panel — if we’re picked. Help our panel get selected for SXSW 2015 by voting for it! Panels are chosen based on a number of factors, including your votes, so if you’d like to see us at SXSW, help distinguish us from among the 3000+ other panels that have been proposed. After a free registration, you can vote for any panel you’d like (but only once for each panel).

We appreciate your help as we spread the word about the benefits of optimization.